From time to time my email box fills up with calls to enter various book awards, and I'll admit to having mixed feelings about entering. So, here's my list of pros and cons about book awards.
I've entered competitions in the past and my books have won awards. And I'm not going to lie to you. There's nothing quite like the euphoria of knowing that your book beat out dozens, if not hundreds, of other entries. Awards are also a nice marking tool. There's nothing like having that award sticker proudly displayed on your book cover. In fact, I've included one of mine. Not to brag, but to point out that there is a downside to winning a book award.
I won the award in 2007, but by 2010 it was making my book look dated, and I've since dropped the award from my cover.
The other big con is the cost. The last time I tried to enter a book award competition the early bird entry fee was $90. They also wanted four printed copies of the book, so by the time I added in the cost of the books, and my best guestimate for the postage, I realized I'd be spending at least $120, if not more. Just to enter one title, in one category. Competitions aren't without risk, and as I thought it over again I realized I'd be better off spending that $120 dollars on advertising my book.
So, is entering a book award competition a good idea? It's up to you to decide. If you have the inclination, and the budget, then by all means go for it. Who knows? Your book could be a winner. But if you're not sure, or if you don't have the money, then don't. While it's nice to win an award, it's no guarantee that you'll sell more books.