Wednesday, July 10, 2019

No, You Don't Need Facebook to Promote Your Book

© Can Stock Photo / Curioso_Travel_Photo
As those of you who are regular readers know, for the past few months I've been having issues with Facebook over censorship and their flagrant privacy violations, both of which remain  ongoing.

It's no secret that Facebook has become a data mining platform pursuing its own political agenda. But as an author, I've been told, over and over again by all the so-called "experts," that because I'm an author I had no choice but to put up with Facebook's crap. If I wasn't on Facebook, my books would most certainly languish on the shelf. Well, after being on Facebook for nearly a decade, I have to tell you that as usual, the "experts" are wrong.

Most, if not all, of my Facebook friends know I'm an author. Many of them have liked my Facebook author pages, and whenever I would post something about my books, they would hit the like button. Wanna know how many of them actually followed through and bought my books? Well, I know of one who did, and maybe one or two others who might have, but I'm not sure. All I know is I could probably count the total number of Facebook friends who actually purchased my books on one hand. Likewise, I had hundreds likes for my author pages, yet whenever I posted on those pages, I would, on a good day, maybe get twenty people who actually saw the post. And out of those twenty, maybe one or two engaged with it. Wow. If I were a betting person, I'd bet that out of all the people who liked my author pages, the number who actually purchased a book is close to zero. 

I stopped advertising on Facebook several months ago because my ads no longer had the reach they once had. It's been well documented that there are fewer people on Facebook these days, and those haven't left the platform are spending less time there. But the fact of the matter is that even before all the Facebook controversy, I simply wasn't getting a good return on my investment for my ads because people weren't purchasing my books, and that's the bottom line.

The other morning I read a news article about how Steve Wozniak, one of the founders of Apple, has come and and said that people need to delete their Facebook accounts. Wow. That's coming from a credible source; an insider who obviously knows more about cyber spying than the average Joe or Jane. So I've deactivated my account, which, to be honest, is something I've been wanting to do for sometime now.

Yes, social media is a good tool for promoting your books, but having a presence on Facebook doesn't mean you'll sell more books, and that's the bottom line. We want people actually reading our books, not just hitting a like button on Facebook. So please, if you're concerned about Facebook and its complete lack of ethics, and if you don't want third parties spying on your every move, (especially without your knowledge and consent), then please don't feel that you have to stay on Facebook to promote your books, because you don't. It's okay to shut down your Facebook account, and you'll probably be better off for it.

In recently months I've an uptick in book sales. It started when I stopped wasting my time on Facebook. I got back into the habit of blogging. I revived my Hootsuite account and post blog links on Twitter. (Through Hootsuite; never directly on Twitter.) I've updated and optimized my websites, including my blogs, and I've started up a newsletter. Coincidence? Well, you tell me.


Friday, June 28, 2019

So You Think You Don't Need an Editor--Part Two

© Can Stock Photo / swellphotography

In my previous article, So You Think You Don't Need an Editor--Part One, I talked about how your editor is a fresh pair of eyes to go over your manuscript and give it the polish it needs to become a successful book.

I understand that for many of you money is an issue, but unless you're one of the very few lucky writers who gets picked up by a traditional publisher, you'll probably have to invest your own money into producing your book. Typically, at least in my part of the county, a good editor will charge around one to two cents per word, which means that for an 80,000 to 100,000 word manuscript, you're looking at spending around $800 to $2000. I know it's a lot of money, so you may be tempted to take some shortcuts. My advice? Don't do it.

Asking your friends, your cousin, your spouse or your mom to do your editing may seem like a good alternative, but unless they have a background in journalism, teaching English, or other professional writing experience, they're not qualified for the job. You would never your best friend to work on your car if he or she had no experience in auto repair, so why would you ask someone who isn't qualified to edit your manuscript? Sure, you can argue that no one wants to break down on the road, and I can argue that no one wants bad reviews on Amazon because their book was so poorly written. 

As I mentioned in my earlier article, a professional editor isn't interested in changing your content. They are looking for errors such as incorrect homonyms, dangling participles, improper paragraph formatting and other problems that would make you look like an amateur instead of a professional.

We've entered a time when anyone with a smartphone can write a manuscript, upload it to Amazon Kindle, and then call themselves an author, which means the market is now flooded with poorly written books. I've also seen comments on various forums from frustrated readers who are sick and tired of bad books and they want some sort of vetting process. So, do you want your name added to the list of bad writers? Or do you want four and five star reviews? If you want those good reviews then you'll have to set yourself apart from all those amateurs, and the best way to do it is to work with a professional book editor. Nothing will kill your writing career faster than a poorly-written book with bad reviews.


Monday, June 17, 2019

Redeemable vs Non-redeemable Villains

© Can Stock Photo / hjalmeida
I enjoy streaming a syndicated radio talk show called, Ground Zero with Clyde Lewis. The show has interesting, offbeat topics and listening to it is a nice way to unwind at the end of a busy workday. The other night Clyde was talking about the latest Godzilla movie, and how over time the title character has evolved from an evil beast that must be destroyed to a defender of the planet. That's quite a leap indeed, and it was a fascinating discussion. (To hear a podcast please click on the link above.) 

While I don't write science fiction or horror myself, those genres do allow more leeway for using symbolism to include political undertones, as may be the case with Godzilla. That said, when writing fiction there are certain unwritten rules that we authors must follow because it's what readers expect, and high on the list is that good always triumphs over evil.

Fiction plotlines, regardless of the genre, are driven by conflict. The purpose of an antagonist is to create that conflict by interfering with the protagonist and trying to block whatever goal he or she is trying to achieve. This is why most, but not all, antagonists are also villains, and the more devious and evil the villain, the more drama and intensity to the story. In real life, however, people can and do make poor choices, but there are some who learn from their mistakes, and they make changes as to not repeat them. In fiction, these people would be redeemable characters. An example would be Josh, from my most recent Marina Martindale novel, The Letter.  Josh is a con artist working a Ponzi scheme with two unseen characters, but as he took shape I noticed he had some redeeming qualities, so I made him into a redeemable villain. And since I don't want to spoil the plot for those of you who haven't read the book, I'll sum it up by saying things aren't always as they appear.

Most of my villians, however, are unrepentant. Some, like Maggie in The Deception, remain defiant even when they're being carted off to prison. Most however, are their own undoing. They're either shot by the police, or they're killed in accidents while trying to escape. They are the unredeemable villains, the Godzillas, who have to have their comeuppance, otherwise readers won't accept it. After all, karma's a bitch, not only in fiction, but in real life as well.


Monday, June 10, 2019

Book Signing Etiquette

Whether it's a bookstore, a book fair, or other special event, book signings can be a lot of fun, and a great way to engage one-on-one with potential readers. However, we authors can sometimes let our enthusiasm get the best of us, so please consider this a reminder that we need to treat our fellow authors with respect.

The worst experience I ever had at a book signing was during a big event weekend in Tombstone, Arizona. The local bookstore had so many authors signing books that they ran out of space inside the store, so they seated me, along with another author, out on the boardwalk in front of the store. This should have been a strategic advantage, as there was more foot traffic outside the store. Unfortunately, the other author was a non-stop talker.

He talked and talked and talked about anything and everything. Yak, yak, yak, yak, yak. He wouldn't shut up, not even when I was trying to talk to potential readers about my books, or trying to close a sale, and yes, his incessant talking actually killed some of my sales. As if this weren't bad enough, he started babbling on and on and on about a rather controversial book he was planning to write about his religious beliefs. So, not only was I stuck with him yapping my ear off while trying to talk to my customers, he's quoting Biblical scripture, chapter and verse, in a very loud voice, in a very public place. So instead of stopping by my table, people was literally running away. 

Please understand that while I strongly believe in religious freedom, there is a time and place for religious debate, and it is never on a sidewalk in front of a secular bookstore, at a secular event, where all the other authors are signing non-religious books. So, instead of a successful weekend as I normally had at Tombstone events, I had a disaster. I hardly sold any books, all because one very self-centered author couldn't keep his stupid mouth shut.

A book signing is where authors come to connect one on one with their readers. So if there are other authors at the same venue please show some respect and some common courtesy. This means you keep your conversations with other authors brief, and try to limit those conversations to those times when there are no customers around. Most importantly, keep your mouth shut while other authors are talking to potential buyers. Nothing is more unprofessional than interfering with another author's sale.


Tuesday, June 4, 2019

Let's Just Say No to "Sensitivity Readers" and Other Forms of Censorship

© Can Stock Photo / alexandrum

Lately I've been hearing about a disturbing new trend, particularly in traditional publishing; using so-called, "sensitivity readers," whose job is to censor the author's work by ferreting out so-called "trigger" words in their manuscripts.

I live in the United States, and our constitution includes a wonderful thing called, The First Amendment. The First Amendment guarantees our right to freedom of speech and freedom of expression, including artistic expression. There are, of course, some exceptions, such as slander and libel, but those exceptions are few and far between. And while The First Amendment guarantees our right to freedom of speech and freedom of expression, it was never intended to protect anyone from being offended by someone else's free speech.

What is and isn't, "offensive," is oftentimes subjective. For example, a vegan may find a scene in my novel in which two of my characters enjoy a burger together offensive. A chef, however, may read the very same scene and be inspired to create a gourmet burger for two. But because the vegan took offense, should he or she then be given the right to censor my work? 

So-called, "sensitivity readers," pose a genuine threat to a writer's ability to express him or herself freely. I'm a woman who writes romance novels, therefore I have plenty of male characters in my books, even though I've never been a man. I also write in the third person narrative. This means some of my chapters will be written from a male character's point of view. I'm simply trying to tell a good story, but to the so-called, "sensitivity expert," I could be "stereotyping" men. And because the "sensitivity expert" has determined that I'm stereotyping men, I'm no longer allowed to write anything from a male point of view because it could possibly "trigger" a reader. In other words, my right to freely express myself as an artist has now been significantly infringed upon, as "trigger" is the new politically correct word for offend. Therefore, I'm to be censored.

I guess maybe I'm just too old school. If I'm reading a book, and for some reason I find one of the characters offensive, I simply stop reading the book. I don't go off on a tangent because I was offended. I don't demand the publisher pull the book from the shelves because I was offended. And I most certainly don't go on a hate campaign against the author, or demand the book be banned, just because I was offended. As said, I'll simply toss the book aside and read something else. How's that for a concept?

"Sensitivity" is the new, politically correct word for CENSORSHIP, and censorship goes against everything I believe in and everything The First Amendment was created for. So guess what? I will continue to write the stories I wish to write, and if the "sensitivity thought police" don't like it then they can go straight to Hell.