As writers we've all been told that social media is an essential marketing tool, and it truly is. I've made fans and sold books on social media. However, social media can also be a double-edged sword, so it must be treated with respect. Let me give you an example.
After commenting on a friend's Facebook post, I started engaging with another of her friends on the same thread. We were talking about jazz music, something we both enjoyed, and during our online conversation she mentioned that she was a book editor. This was back when I was publishing books for other authors, so I told her I was a publisher and I asked her to please send me a friendship request so I could include her on my referral list. She was more than happy to oblige.
As it turned out, she posted frequently Facebook. However, virtually all of her content was either extreme left wing political posts, rants about her hatred of children, her dislike of men, her belief that interpersonal relationships were a complete waste of time, her hatred of churches and of people of faith, and so forth. She had no tolerance whatsoever for anyone with an opposing point of view, and she wasn't beyond telling anyone to "go f--- themselves," for simply disagreeing with her, no matter how respectful they were.
It didn't take long for me to realize there was no way that I could EVER refer this woman to any of my authors, and I soon blocked her on Facebook. My issue wasn't that I disagreed with her opinion. Let's face it. The world would be a pretty boring place if we all thought alike. My issue was her open contempt and hatred of others. If she could tell people she disagreed with to go "f--- themselves" on a public forum, I could only imagine how badly she would have treated one of my authors.
The point I'm making is to be careful about what you post on social media. It really can come back and bite you. In this instance, it cost someone potential business.